For site owners or marketing managers, it’s often difficult to understand why your rankings or conversion rates are not improving — are perhaps even declining — after implementing huge site changes at the advice of your SEO practitioner. If you’re the SEO in that situation, you might have a tough time explaining exactly why you can’t just “SEO it faster.” […]

Have you ever wondered why 404s, rel=canonicals, noindex, nofollow, and robots.txt work the way they do? Or have you never been clear on quite how they do all work? To help you understand, here is a very basic interpretation of how search engines crawl pages and add links to the link graph. The Simple Crawl […]