Project Description

Melaleuca, Idaho falls, ID, March 2014- Present
Search Engine Optimization (SEO) Strategist (Consultant) Report directly to the SEO manager, accountable for incoming backlink strategy, developing branded content, non-branded keyword optimization, identify non-branded keyword opportunities.

  • Implement content strategy and increase the overall organic ranking in order to decrease Google ad words budget
  • Mapped out and developed hreflang annotations for sub domains
  • Used SEO techniques to drive targeted traffic to client’s site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing Google ad words budget
  • Directed SEO efforts for Melaleuca website increasing ease of use for customer base
  • Created and implemented inbound marketing strategies to generate more organic traffic and leads
  • Developed and managed a team of 6 content writers – to produce on-brand/SEO rich content
  • Adapted Local SEO strategy to Google Hummingbird algorithm update
  • Adjusted backlink strategy to avoid Google Penguin algorithm update
  • Redesign content strategy to comply with Google Panda algorithm update
  • Led three on-going large-scale reputation management projects – that resulted to an increase in website conversions with the suppression of negative online media