Project Description

Barneys Police Supplies, LA, February 2015- February 2017

Local Search Engine Optimization (SEO) Strategist

Reported directly to the CEO, created and managed 8 GMB business locations.

  • Increased sales by 300%
  • Adapted Local SEO strategy to Google Hummingbird algorithm update
  • Adjusted backlink strategy to avoid Google Penguin algorithm update
  • Redesign content strategy to comply with Google Panda algorithm update
  • Developed a local content strategy to increase local business presence
  • Created and maintained local business listings
  • Developed local business landing pages per physical location
  • Pushed listings through major data aggregators
  • Optimized website, cleaned all website images using ALT tags
  • Submitted website to all major directories