Barneys Police Supplies, LA, February 2015- February 2017

Local Search Engine Optimization (SEO) Strategist

Reported directly to the CEO, created and managed 8 GMB business locations.

• Increased sales by 300%
• Adapted Local SEO strategy to Google Hummingbird algorithm update
• Adjusted backlink strategy to avoid Google Penguin algorithm update
• Redesign content strategy to comply with Google Panda algorithm update
• Developed a local content strategy to increase local business presence
• Created and maintained local business listings
• Developed local business landing pages per physical location
• Pushed listings through major data aggregators
• Optimized website, cleaned all website images using ALT tags
• Submitted website to all major directories